Behind The Scenes of the Kyle Schuneman for Apt2B Fall Shoot!

Next week, Kyle Schuneman launches his new plush modular sofa collection, The Taylor with Apt2B! We're so excited to premiere this line, but for now we'd like to show you what went on behind the scenes!

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Behind The Scenes of the Kyle Schuneman for Apt2B Fall Shoot!

Next week, Kyle Schuneman launches his new plush modular sofa collection, The Taylor with Apt2B!
We're so excited to premiere this line, but for now we'd like to show you what went on behind the scenes!

We went to Southside Studios - a beautiful loft style space located in between Inglewood and South Los Angeles.
It provided not only multiple options for us to shoot, was very well lit and the staff was more than accommodating.


A lot of thought, set up and hard work goes into making sure these photo shoots go off without issue.
We have a great team behind the scenes here at Apt2B! 


Our resident pup, Palmer disagrees that hard work is necessary and decided to sleep in his 
designer dog bed from Costco Wholesale. Silly pup.


Our amazing photographer Joe Schmelzer and his team were phenomenal.
They were a blast to work with and we couldn't be more thrilled with the outcome of this shoot.
We know you'll agree when you see the reveal next week!
Joe is an editorial and commercial photographer specializing in hotel, food, environmental and celebrity portraits. 
His work has appeared in every major interiors-centric magazine, website and blog, and is regularly featured in the editorial pages of Architectural Digest, Elle Decor, Vogue UK, Sunset and Travel + Leisure.
Joe also contributed the images (and lots of inspiration) to The First Apartment Book: Cool Design for Small Spaces (Clarkson Potter, 2012), a collaboration with interior-stylist-to-the-stars Kyle Schuneman and style writer Heather Summerville.


Our fearless leader and co-founder Mr. Mat Herman was hard at work the entire time. A lot of what you see at Apt2B is Mat's vision! :) 
He did have to put in a call to Mr. Palmer's agent though...


....and wouldn't you know!
Mr. Palmer suddenly decided to show up and help finish directing the rest of the shoot. 

We're so excited to show you the reveal for Kyle's new line. We hope you love it as much as we do.
Check back next week for the big reveal...for now here's a bit of a teaser of Kyle with his new collection! Make sure to check out Kyle's other lines here!



Until next time!


Behind The Scenes of the Kyle Schuneman for Apt2B Fall Shoot! - Photo Gallery

  • Kristy Petherbridge
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